A dynamic and responsive brand identity designed for a California-based psychology and law research lab, integrating flexibility across both digital and print platforms to reflect the lab's cutting-edge research and academic excellence.
Overview
McLab sought to establish a modern and cohesive brand identity that reflects its innovative approach to research at the intersection of psychology and law. The goal was to create a visual identity that resonates with academic professionals, researchers, and the general public.
Challenge
The lab faced challenges in communicating a cohesive branding. They needed an identity that not only conveyed professionalism and expertise but also adapted seamlessly across various platforms, from digital media to print materials.
Solution
We developed a responsive brand identity that incorporated a versatile logo, a familiar color palette, and a clean typography system. The design elements were tailored to enhance readability and engagement across different formats, ensuring a strong visual presence online and offline.
Results
The new brand identity significantly improved the lab's visibility and credibility. It facilitated better engagement with stakeholders, resulting in increased collaboration opportunities and heightened interest in the lab's research initiatives. The responsive design has enabled the lab to present its work consistently and effectively, establishing a strong foundation for future growth.
